Grafa was built on the philosophy of design aesthetics. A design studio cum cycling lifestyle retail outlet plus a bicycle cafe, it comes as no surprise that these two seemingly unrelated activities be bound by their appreciation of good aesthetics.

• Irman Hilmi is an art director by profession, with 11 years experience in the local design community. An established designer, he is well known locally for his minimalistic take on design, branding, and his creative works in music and photography. An advocate of local fixed-gear culture, he has made many media appearances and interviews personally and together with his riding crew, RatsKL, and is recognized along with a few other key individuals as a main mover of Malaysia’s fixed-gear cycling movement. His alliances with Singaporean bicycle retail outlet, TR Bikes, and Italian bicycle make, Dodici Cicli has made him as one of the go-to persons for fixed-gear bicycle parts and components.

• Fadli Hj. Rosli has a deep background in the advertising account servicing industry, and is one of the founders of RatsKL. His passion for fixed-gear cycling and the desire to push this form of cycling has pushed him in the forefront within the Malaysian fixed-gear scene. Together with Irman Hilmi he has made several appearances in the media as advocates of fixed-gear cycling, and is recognized as one of the main movers of this movement within Malaysia.

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